Promoting Professional Development and Best Practice in EE
Environmental Social Marketing Strategy
Date and Time:
Monday, October 22, 2018, 12:05am to Friday, December 14, 2018, 11:59pm
Environmental social marketing can be defined as the application of marketing techniques to bring about environmental behavior change. This online course provides a focus on environmental social marketing strategies. Students will focus in detail on how to plan and implement a social marketing strategy, using 3-5 topics within social marketing of your choosing.
This course is an intermediate complementary course to the online course “Environmental Communications for Behavior Change”, which provides a practical overview of a social marketing campaign. We encourage students to take both classes; they are fundamentally different, yet complementary.
October 22-December 14, 2018
How to Register:
For course details and registration, visit the course web page at: http://sites.nicholas.duke.edu/execed/intermediate-environmental-social-marketing-strategy/