Using behavior change in New Zealand to increase recycling rates
In Christchurch, New Zealand, the city implemented a recycling scheme modelled on rewards familiar to kindergarten children - gold stars. The plan involves placing a large gold star on the curbside wheelie bins of successful recyclers, and removes the bins of those who repeatedly fail to recycle properly. The percentage of recycling trucks able to head to the sorters is now nearing 80%. Read the full story in The Guardian article here.